Marketing Executive

Salary: £Competitive + generous benefits
Location: Commutable distance to Bristol and London 1-2x a week 

About the role:

We’re looking for fresh marketing talent to join Fathom at an exciting growth stage. This is a broad role supporting the sales and marketing team across field, product, demand generation, digital and content marketing disciplines. For the right candidate, this role will accelerate your career in B2B tech marketing. It offers immersion in the full modern enterprise marketing mix, automation, the sales revenue funnel and Fathom’s unique product portfolio.

The position will work closely with colleagues in product, sales, customer success, marketing, as well as Fathom’s growing team of world-renowned flood and climate scientists. You will get broad, and global, exposure to multiple vertical markets and use cases through our amazing partners and customers in insurance, ESG, financial services, engineering and international development.

The role is permanent and full time. You can be based anywhere in the South East, South West or Midlands as long as you are able to commit to 1-2 days a week working out of our Bristol office and happy to visit our City of London office regularly to get close to customers. You will also enjoy occasional UK and International travel for conferences and exhibitions.

Accountabilities:

• Field marketing

  • Events calendar & budget for Fathom’s physical & virtual events, both owned and 3rd party

  • Scouting of events & potential venues

  • Booking, invites and logistics

  • Calendaring

  • Working with commercial partners on joint promotional programmes

  • Administration of event automation workflows (Hubspot, Zoom, Eventbrite) for pre and post event communications

  • Delegate pre- and post-event communications

  • Reporting event metrics and qualitative results to the Fathom team

• Content marketing

  • Event presentation support (PowerPoint, Google Slides & Adobe Acrobat)

  • Website, social and 3rd party digital channel support

  • Physical marketing assets: Sourcing/supplier research, design spec, ordering, inventory, budget & logistics for events

• Marketing operations - Manage Fathom’s Marketing information systems

  • Administering workflow tools (eg. Clickup) for the team

  • Content, document management and version control (Google Drive/OneDrive)

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• Marketing & Sales automation support

  • Salesforce - Support Digital Marketing team and Sales colleagues in day-to-day sales motion and troubleshooting

  • Data cleansing (Hubspot & Salesforce)

  • Inbound lead data management

  • Supporting the Sales team with target company research and contact acquisition best practice and training (LinkedIn Sales Navigator, Salesforce)

What you will need:

Relevant experience / skills:

• A minimum 2-3 years experience in a B2B marketing role

• A passion for international/global markets and the desire to build a career at the enterprise-level, industry-focused, high value end of B2B technology and software marketing

• A genuine interest in climate science and environmental technology

• Bachelors or Masters degree in marketing, or a desire to follow the CIM qualification route would be a benefit to this role

• A strong opinion on the contribution that graphic design and copywriting make to marketing effectiveness and a keen willingness to work closely with designers and writers

• Some experience of CRM/marketing automation platforms would be beneficial Salesforce, Hubspot, Marketo, Pardot, Outreach or similar platforms will be highly advantageous

Personal attributes

• Strong networker and relationship builder - At Fathom we are people-people

• Strong written language skills

• Exceptional multitasker

• Attention to detail

• Completer-finisher mindset

• Digital native