Anna Walton
Head of Digital Marketing Operations – MarketingAnna oversees all digital marketing activities at Fathom. At its core, she is responsible for creating campaigns that run across the company’s digital marketing channels for lead generation, capture and qualification.
Anna has over a decade of experience in digital marketing, predominantly for professional services and most recently at a small but rapidly growing business in the financial services sector. Her particular speciality is in driving efficiencies and automating processes by integrating different platforms into digital marketing operations.
Anna is motivated by the challenges that come with the fast-paced start-up environment. She particularly likes building strategies and setting up workflows, as well as sharing metrics to help determine the direction of future activities.
When she’s not at work, Anna enjoys exploring the British countryside, and spending time with her Burmese cat, Violet, while crafting.
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About Fathom
Founded in 2013, Fathom gives risk management professionals the most scientifically robust tools and intelligence to understand the climate's impact on water risk.
By publishing cutting-edge peer-reviewed academic research and applying it to real-world challenges, Fathom powers better decision-making for (re)insurance, civil engineering, corporate risk, financial markets, disaster response and government.
Fathom's dedicated team of scientists harness their passion for innovation and the environment to develop rigorous catastrophe models and comprehensive mapping and geospatial data that make a real-world difference to customers and communities worldwide.
From 2023, Fathom is a part of Swiss Re, one of the world's leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient.
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